![]() The bottom line is that NASCAR has taken back full control of its online content from a third party. For everyone else, it will be the vehicle we’ll use to turn them into fans." For our fans our digital platform will become the online destination for all things NASCAR. "We will build an innovative portfolio of platforms that strives to be as diverse as it is comprehensive. ![]() "This move is about the media, our sponsors and most importantly, our fans," said Marc Jenkins, vice president of digital media for NASCAR. NASCAR.COM, and the sport’s other digital and social media platforms, have been managed by Turner Sports since 2001. NASCAR’s comprehensive digital and social media portfolio includes NASCAR.COM, fantasy games, video highlights, social media elements and in-depth editorial content. Turner will continue to represent sponsorships and advertising for all NASCAR digital platforms, with the unique users from the NASCAR digital properties continuing to roll up to the Turner digital portfolio. Under the new partnership, NASCAR will assume operational control in 2013 of all of its interactive, digital and social media rights including technical operations and infrastructure of all NASCAR digital platforms. Our unrivaled sports assets and scale offer advertisers the means to deliver the most targeted and relevant marketing messages across multiple digital and mobile platforms and properties." "The latest extension of our partnership is a strategically and fiscally enhanced business model for our company and ensures that NASCAR.COM remains a core asset of Turner's leading digital ad sales portfolio. "Turner Broadcasting and NASCAR have helped make each other successful for more than 28 years through a working relationship that, over time, has evolved with the media and technology landscape," said David Levy, president of sales, distribution and sports, Turner Broadcasting System Inc. "Taking a leadership role as it relates to our digital rights is something we as the sanctioning body know is important for the future of our sport, the development of our drivers and most importantly the experience for both our current fans and future followers." "Turner Sports has been and will continue to be a great partner for NASCAR," said Brian France, chairman and chief executive officer of NASCAR. The new agreement takes the relationship through 2016, with NASCAR managing business and editorial operations for its digital platforms beginning in 2013 and Turner Sports continuing to oversee advertising sales and sponsorships across NASCAR-branded digital platforms. ![]() NASCAR and Turner Sports announced today a restructuring and extension of their long-standing digital partnership. Here are excerpts from the official news release provided by Turner Sports: After many years of the Turner Sports Interactive group running the website and controlling all the digital (Internet) rights to the sport, big change has arrived. The buzz has been around for several months, but Monday it was made official.
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